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<PublisherName>theaimsjournal</PublisherName>
<JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
<PISSN> 2581 - 3137 (</PISSN>
<EISSN>) 2231 - 0290 (Print)</EISSN>
<Volume-Issue>Volume 15, Issue 2</Volume-Issue>
<PartNumber/>
<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>July 2025 - Dec 2025</Season>
<SpecialIssue>N</SpecialIssue>
<SupplementaryIssue>N</SupplementaryIssue>
<IssueOA>Y</IssueOA>
<PubDate>
<Year>2025</Year>
<Month>07</Month>
<Day>28</Day>
</PubDate>
<ArticleType>General Management</ArticleType>
<ArticleTitle>TRANSFORMING EMOTIONAL INTELLIGENCE IN THE DIGITAL AGE: AI APPLICATIONS FOR GEN Z AND MILLENNIALS</ArticleTitle>
<SubTitle/>
<ArticleLanguage>English</ArticleLanguage>
<ArticleOA>Y</ArticleOA>
<FirstPage>20</FirstPage>
<LastPage>25</LastPage>
<AuthorList>
<Author>
<FirstName>Dr. Shagufta</FirstName>
<LastName>Sayyed</LastName>
<AuthorLanguage>English</AuthorLanguage>
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<CorrespondingAuthor>N</CorrespondingAuthor>
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<DOI> https://doi.org/10.62223/AMJR.2025.150203</DOI>
<Abstract>Purpose: This paper proposes a novel Artificial Intelligence (AI)-driven model to enhance Emotional Intelligence (EI) among Generation Z (Gen Z), aiming to improve their emotional adaptability in academic, professional, and social environments.
Design/Methodology/Approach: A mixed-method research design was employed, comprising quantitative surveys using qualitative semi-structured interviews.
Findings: Preliminary results indicate that AI can effectively assess and enhance EI competencies, especially empathy, emotional regulation, and social skills, within Gen Z. Post-intervention results indicated a notable enhancement in Emotional Intelligence scores among the experimental participants.
Research Limitations/Implications: The study is limited by its reliance on secondary data and sample representativeness. Long-term effectiveness and generalizability require further research.
Practical Implications: The AI-based model can be deployed in educational institutions and workplace settings to support Gen Z’s emotional development.
Originality/Value: This research is among the first to propose a comprehensive AI-powered EI enhancement model tailored specifically for the digital-native Gen Z cohort.
INTRODUCTION
Recent advancements in Artificial Intelligence (AI) offer significant opportunities to better understand and nurture human emotional development. Generation Z, who have grown up in a digitally saturated environment, often encounter difficulties with emotional regulation and face-to-face communication. This paper introduces an AI-based model designed to address these challenges by aligning emotional learning tools with Gen Z’s digital behaviours and socio-emotional context.
Gen Z, typically defined as individuals born between 1997 and 2012, has been immersed in smartphones, digital platforms, and social media from a young age. Unlike previous generations, much of their emotional development has occurred in online settings. This immersion brings both advantages and challenges.</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>Artificial Intelligence, Emotional Intelligence, Generation Z, AI Models, Sentiment Analysis, Digital Behaviour</Keywords>
<URLs>
<Abstract>https://www.theaimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=15870&title=TRANSFORMING EMOTIONAL INTELLIGENCE IN THE DIGITAL AGE: AI APPLICATIONS FOR GEN Z AND MILLENNIALS</Abstract>
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<References>
<ReferencesarticleTitle>References</ReferencesarticleTitle>
<ReferencesfirstPage>16</ReferencesfirstPage>
<ReferenceslastPage>19</ReferenceslastPage>
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Mayer, J. D., and; Salovey, P. (1997). What is emotional intelligence? In P. Salovey and; D. Sluyter (Eds.), Emotional development and emotional intelligence: Educational implications (pp. 3–31). Basic Books.
Oh, H. J., Ozkaya, E., and; LaRose, R. (2014). How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and life satisfaction. Computers in Human Behavior, 30, 69–78. https://doi.org/10.1016/j.chb.2013.07.053
Pew Research Center. (2023). Social media and empathy among young adults. https://www.pewresearch.org
Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. Basic Books.
Twenge, J. M. (2017). iGen: Why today’s super-connected kids are growing up less rebellious, more tolerant, less happy—and completely unprepared for adulthood. Atria Books.
Valkenburg, P. M., and; Peter, J. (2011). Online communication among adolescents: An integrated model of its attraction, opportunities, and risks. Journal of Adolescent Health, 48(2), 121–127. https://doi.org/10.1016/j.jadohealth.2010.08.020</References>
</References>
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